Rodwell Engineering Group Ltd
Rodwell Engineering Group is a family business founded in 1945. Over the years it has expanded to a multi-faceted engineering company through natural growth, acquisition and shrewd investment. Some of Rodwell’s acquisitions have a history spanning back nearly 100 years!
In 2016/17, I helped Rodwell Engineering Group with a brand redesign with a view to moving the company forward and building on past success. The new brand style is created to bring the current brand up-to-date but without losing any of the 72 years of heritage.
Original Rodwell logo design
New Rodwell logo design
With the new logo design it was very important to retain something of the old brand, I incorporated the original font and an oval graphic, but presented it in a modern/contemporary style.
We incorporated the logo across all branded items including the company stationary, also including the use of the 'swoosh' graphic element, which we added as part of the brand design.
Brand Guidelines document
Rodwell were very keen for me to develop a set of brand guidelines or design bible, (see a few of the pages below) this they could then use when producing all their new marketing materials in-house.
Rodwell were looking to apply the new brand design to all of their Autoclaves (see a small selection below). I was asked to retouch all of the images they already have of the machines, the alternative would have been to go to the considerable expense of photographing them. They now have a set of images that show off their products in all their glory.
Here is the new brand in action, this is one of the company brochures created by Rodwell themselves, which shows the guidelines are doing a good job.